http://jquery.thewikies.com/swfobject/
$('#hogehoge').flash({ swf: "http://www.youtube.com/v/"+video_id+"&autoplay=1", width: 600, height: 600, bgcolor:'#000000', hasVersion: 10, hasVersionFail: function (options) { alert('version error'); return false; }, encodeParams: true, flashvars: { allowfullscreen: 'true' }, } );