SELECT
*
FROM my_table
ORDER BY
salesrank_no is null, salesrank_no LIMIT 10;
↓ 別々で取得して、UNION を使用します。
(SELECT * FROM my_table ORDER BY salesrank_no is null, salesrank_no LIMIT 10)
UNION ALL
(SELECT * FROM my_table WHERE AND ( salesrank_no is null ) LIMIT 10)
ORDER BY salesrank_no is null, salesrank_no LIMIT 10;